Independent consultant. Key achievements include:

• For an international sustainability consultancy guided the development of their multi-year strategy. 
• Social Media Strategy for a contract manufacturing company.
• Communication strategy for Oceans Program global, US based NGO.

Also open for in-house opportunity to use my expertise at:

• A consultancy that works strategically at the highest levels of major corporations on sustainability issues and corporate purpose challenges, or 
• An ambitious, leading profit or not-for-profit organisation with clear social and environmental goals, or 
• A start up company with great sustainable solutions that lacks the skill to engage and communicate with the wide range of stakeholders they need to involve to compete.

The LEGO Foundation, a grant giving organisation (ca. USD 75 Million/year) focused on promoting the value of learning through play, based in Switzerland and Denmark. Member of the leadership team, responsible for 5 FTE’s. Key achievements include:

• Redesigned the communications team and significantly increased the actual communications activities including doubling the media coverage and social media engagement, and initiating a long term partnership with the Huffington Post.
• Piloted a government outreach program around the launch of the new UN Sustainable Development Goals as a way to build advocacy capacity to promote the Foundation’s agenda around ‘learning through play’. The pilot resulted in the CEO delivering a speech at the Global Clinton Initiative, meeting 15 key high level governmental stakeholders and coverage in 3 major global publications.

The World Business Council for Sustainable Development (WBCSD) is a CEO-led, global advocacy association of 200 companies dealing with business and sustainable development, in Geneva, Switzerland. Member of the executive team, leading a team of 7 FTEs. Key achievements:

• When the WBCSD started in 1992 it was the only business coalition focused on sustainability. By 2010 the number of like-minded organisations had spiralled resulting in a fierce competition for membership funds and the attention of policy makers. I lead the rebranding and repositioning of the WBCSD resulting in retention of the membership at target level and maintaining the position as business partner of choice for the OECD and other key international organisations.
• To ensure the interest of our members and business at large were well represented at the UN Conference on Sustainable Development in 2012 (Rio+20), I took the lead in creating a temporary coalition of 12 international business organisations. This allowed us to present a coordinated business voice during the pre-conference negotiations and the actual conference. Secretary General Ban Ki Moon called out the coalition as an example of constructive engagement from an interest group. 
• I represented the WBCSD at international fora and media, e.g. the UN and OECD Sustainability Round Table, leading to favourable coverage of the WBCSD, our work and our members.
• Increased the external communications with 100 percent through creating a strong media presence for the WBCSD and its members based around a media partnership with The Guardian. At the time of Rio+20 it is was, according to the Guardian, their best read partnership section. I also implemented a social media strategy reaching over 3,000 influential followers in less than 3 months.

• At PLP/BBDO I co-designed a new communication outreach program for Johnny Walker whiskey in the Benelux to 1. broaden the target audiences and 2. pre-empt stricter regulation. In addition to reaching the core target audience (young males, aged 18-32) it also reached professional audiences and women. The program, which cost 350,000 Dutch guilders, generated over 1.5 Million guilders in media attention.